Projects at Hearst

Background

As a Senior Software Engineer at Hearst, I contribute to the development and maintenance of high-traffic digital media platforms across a portfolio of major publications—including Car and Driver, Road & Track, and Autoweek.

My role involves full-stack web development and UI/UX enhancements, focusing on delivering seamless editorial and consumer experiences. I collaborate daily with cross-functional teams including designers, SEO specialists, ad engineers, and product managers to continuously evolve both the content platform and user engagement tools.

Key Contributions

Core Platform Development

Built and launched Car Finder, an interactive tool for users to explore car models and filter by preferences, integrated into Car and Driver.
Enhanced and maintained internal taxonomy systems used by editorial staff to organize and structure content across brands.
Led implementation of new feature pages and design templates that support seasonal editorial campaigns and automotive launches.

UI Enhancements & Micro Projects

Updated brand fonts and styling across Hearst’s automotive websites to align with the latest visual identity standards.
Integrated a video module into category landing pages to support dynamic multimedia content and improve user engagement metrics.
Enhanced image gallery experience on Make-Model pages, including swipe interactions, layout improvements, and lazy-loading optimizations.

Technical Stack & Integration

Daily work with modern frameworks and tools such as React, Vue, NextJS, NodeJS, GraphQL, and internal APIs/microservices.
Integrated third-party services including Lookback3 for user feedback and Travelers API for editorial-driven content partnerships.

Cross-Functional Collaboration

Worked closely with design, SEO, ads, and editorial teams to align product features with brand goals and revenue strategies.
Participated in sprint planning, technical reviews, and platform roadmap discussions to ensure smooth feature delivery.